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    The Promise of Care
    For Over 25 Years
    As the first and only licensed insurance company in Canada to focus solely
    on pet health insurance, Western Financial Insurance Company is
    dedicated to responsible pet ownership.

our products

Western Financial Insurance Company has a number of product lines. Our core brand is Petsecure pet health insurance. We also underwrite PC pet insurance, Pet Insurance for Hudson's Bay customers, Desjardins Pet Insurance Program, The Personal Pet Insurance Program and CAA pet insurance.

Each brand offers distinct coverage options with unique benefits at varying price points. One is sure to meet any pet owner's needs.

Petsecure Pet Insurance Logo

Established in 1989, Petsecure pet insurance is the flagship brand for Western Financial Insurance Company. Canada's largest and most-trusted pet insurance company, Petsecure offers comprehensive coverage, including preventive care coverage.



PC Pet Insurance Logo

PC Pet Insurance launched March 31, 2005 and is available throughout all of Canada. PC pet insurance is committed to excellent value, and offers a variety of coverage from basic accident to complete accident and illness at affordable rates.



Pet Insurance for Hudson's Bay Customers Logo

Pet Insurance for Hudson's Bay customers offers peace of mind and benefits that help ensure your pets are living happier, healthier and fuller lives. It covers veterinary services including; x-rays, hospitalization, dental care, surgery, and any prescriptions.



Desjardins Pet Insurance Program Logo

The Desjardins Pet Insurance Program was launched in January 2013, and is available to all Canadians. With The Desjardins Pet Insurance Program, you can rely on coverage to keep your pet healthy and provide them with the care they need.



The Personal Pet Insurance Program Logo

The Personal Pet Insurance Program launched July 20, 2012, offering pet insurance to members and employees of participating professions including the Canadian military community, engineers, firefighters, health care professionals and many others.



CAA Pet Insurance Logo

Pets can be covered with CAA Pet Insurance against illness and accidents. The key objective of pet health insurance from CAA is to help pets live longer and healthier lives by enabling their owners to provide the best in healthcare.



claim forms

We've put all of your claim forms in one convenient location, so you can access these forms quickly and easily. You will need Adobe Acrobat Reader to view these forms.

General Claim Advertising & Reward Expenses Boarding Kennel Fees Cremation & Burial Claim Holiday Cancellation

our team

Western Financial Insurance Company has a strong team dedicated to promoting responsible pet ownership, facilitating quality health care, and advancing board certified practices through pet health insurance.

Years Of Service


In Donations

Pets Protected

An Excellent Rating From AM Best

Founded in 1899, A.M. Best Company is the world's oldest and most authoritative insurance rating and information source. Western Financial Insurance Company recieved a rating of Excellent (A-) in financial strength.

AM Best Logo

Customer Centre

We have an experienced team of licensed Insurance Advisors and pet owners in our Customer Care Centre. State-of-the-art call support technology and software allows us to stream and manage customer inquiries quickly and efficiently.

Calls are recorded for customer satisfaction and quality control purposes, and to assist with ongoing training. Western Financial Insurance Company has bilingual representatives to meet our customer needs in both official languages.

Claims and Underwriting

The Claims and Underwriting Department is staffed with Animal Health Technicians with at least 3 years of veterinary practice experience. This team assures daily processing of our clients' claims for timely reimbursement.

Call Centre Agent
Cat Owner

Territory Managers

We have an experienced National Sales Team made up of individuals with previous experience working in veterinary practices.

Our Territory Managers across Canada are responsibile for working with the veterinary profession and educating pet owners on the benefits of pet health insurance.

Support Staff

We have a number of support staff assisting in supporting our customers' policies and business initiatives including an in-house marketing and e-business department.

We have strong information technology resources to help bring efficiencies to our processes.


management team

We are led by a skilled management team who combine their professional knowledge of insurance, veterinary medicine, customer service and marketing, with their personal understanding and experiences of pet ownership.

  • Rod Cunniam
    Rod Cunniam
    Interm President & CEO

    Appointed in 2014 as Interim President and CEO of Western Financial Insurance Company, Rod is a passionate leader focused on delivering customer excellence. Rod is committed to working alongside our partners and industry experts to create leading-edge solutions that provide quality products and care for our customers.

  • Mark Giesbrecht
    Mark Giesbrecht
    VP Finance, Insurance

    Responsible for all finance functions for Western Financial Insurance Company, Mark leads a team dedicated to providing support in audit, budgeting, timely financial and regulatory reporting, as well as expenditure control and financial management. Mark joined Western in 2005 and was appointed as VP Finance in 2011.

  • Renee Salazar
    Renee Salazar
    Director of Operations

    Renee is responsible for shaping & leading business operations, actively participating in implementing strategies to maximize business growth & profitability. Renee brings expertise in workforce management, budget forecasting, client management, marketing support, first call resolution, & quality assurance.

  • Raegan Ahlbaum
    Raegan Ahlbaum
    Manager of Customer Care

    Raegan has served in a number of management roles. She began her career as Manager of Learning and Development, later acquiring two additional departments, Quality Assurance and Workforce Management. For the past four years, she's served as Manager of Customer Care, a role in which she's accountable for attaining sales, service and retention targets while managing operational budgets, employee engagement and customer satisfaction.

  • Roxanne Chopee
    Roxanne Chopee
    Team Leader, Digital Marketing

    Roxanne leads the Digital Marketing team in all digital print and marketing operations, a role she began in September 2015. Roxanne reviews new technologies to keep the company at the forefront of developments in digital marketing. Prior to her current role, Roxanne was hired in 2012 as a Business Administrator on the Application Development team, where she worked to collaboratively assess the impact of changes and to increase the overall efficiency within the company. Roxanne graduated with honours from the Business Analysis program at Winnipeg's Red River College.

  • Neil McCamis
    Neil McCamis
    Team Leader, eBusiness

    As eBusiness Team Leader, Neil is responsible for maintaining and improving the online customer experience, including online sales and the self-service portal. Neil, who has been with the company since January 2012, completed a B Sc. with a major in Computer Science (Business minor) from the University of Manitoba. He has six years of previous experience developing web applications, including self-service portals, an online store and knowledge base for one of North America's leading financial planning software companies.

  • Christina Mitchell
    Christina Mitchell
    Customer Care Sales Supervisor

    Christina manages the sales team's resources and priorities to ensure goals and targets are met. She started as an insurance advisor over 11 years ago and has worked her way up through various roles, including sales/service representative, email team member, support specialist, team leader and now supervisor. Christina brings years of customer service and sales to her role, as well as Canadian Accredited Insurance Broker (CAIB) designation.

  • Dana Paulson
    Dana Paulson
    Customer Experience Leader

    A nine-year veteran employee, Dana handles all customer interactions to ensure we exceed their expectations and increase their satisfaction and loyalty. Dana is a Registered Animal Health Technologist with 16 years experience working in veterinary clinics. She also has corporate trainer certification in Adult Continuing Education from the University of Manitoba.

strategic partners

Western Financial Insurance is proud to have partners committed to helping build awareness about pet health care and responsible pet ownership amongst Canadians.

Contact Us

Our Customer Care Centre is open to serve you Monday to Thursday, 7 am to 10 pm, Friday 7 am to 8 pm, and Saturday 8 am to 7 pm, Central Standard Time.

Western Financial Insurance Company
300-600 Empress St.
Winnipeg, Manitoba R3G 0R5

For all complaints, please download our: Complaint Handling Policy.